International search engine optimisation (SEO) is one of the keys to success for any business hoping to reach a wider online audience. As the name already suggests, the main takeaway point is the ability to cater to the needs of an international target market while still retaining the core values of the company itself.
Although this approach was primarily reserved for larger organisations in the past, enterprises of all sizes are now beginning to leverage the very same benefits. It likewise stands to reason that international SEO is reshaping the entire online marketing industry at a surprisingly quick pace. What are some of the ways in which a business can capitalise upon such digital momentum? Let us take a quick look at a handful of powerful strategies to adopt sooner as opposed to later.
The Use of Dedicated URLs
Page URLS are digital addresses which direct a user to a specific section of a website when prompted. In the past, companies would use a single URL when dealing with a smaller audience. The issue here is that linguistics often present a barrier. After all, it makes little sense redirecting a French-speaking visitor to a page that is only available in English. This is why language-specific URLs should be used.
This also helps to provide more personalised search results. For instance, users located in Switzerland may use a search term such as “Casino777 casino en ligne Suisse“. If a dedicated URL is present, they will automatically be sent to a page that has been translated into the appropriate language. This helps to decrease page bounce rates and to increase end-user engagement.
Appreciating Local Dialects and Norms
Another challenge associated with SEO involves the languages themselves. Machine translation is no longer enough. While tools such as Google Translate have become much “smarter” in recent years, the fact of the matter is that mistakes can still be made. This will result in clumsily written content that detracts from the products or services that a website may be offering.
It is instead crucial to employ native speakers when creating quality text. Let’s also remember that some regions may be associated with specific dialects and phrases. Understanding when and how to use these colloquial expressions can make all of the difference in the world between a successful international SEO campaign and a failed venture.
Build Strong Backlinks
Trusted links help to imbue a website with a sense of online authority. However, let’s remember that a link that may be recognised within a specific region could hold little weight when dealing with a foreign demographic. As the team at Ahrefs notes, be sure that any authoritative links are related to the target audience in question.
Developing a robust approach to international search engine optimisation will take time and effort. However, the steps mentioned above are absolutely crucial if you hope to resonate with an unfamiliar audience and to tap into a new marketplace. There is no doubt that quality results will soon follow.